Makers Farm agrees to offer ad delivery solution incorporating Candy by Three I’s: cookie-less content match solution based on AI analysis

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Makers Farm agreed to offer ad delivery solution which integrates the cookie-less content match solution named ‘Candy’ based on AI analysis offered by Three I’s, along with its cashback service ‘COINCOME’ which will be officially launched  in 2019.

Makers Farm Pte. Ltd. (HQ in Singapore / CEO:Yoshihiro Kanemitsu) agreed to offer ad delivery solution, which integrates the cookie-less content match solution based on AI analysis named ‘Candy’ offered by Three I’s, Inc(HQ in Yamagata Pref, Japan / CEO:Takahiro Makinouchi).

Candy utilizes context-analysis AI as its core technology which is co-developed by SRI International (former Stanford Univ. Laboratory, USA), which will realize the ad delivery service without depending on cookie.

Specifically, it has remarkable achievement of improving ad delivery costs or man-hours for getting first touch of users to the specific web sites and doing the lead generation, compared to the search ads.
Makers Farm will plan, develop and spread worldwide the cashback service site named ‘COINCOME’, which offers loyalty program for various type of shopping by rewarding with its own cryptocurrency ‘CIM’.

For service development, Makers Farm already has made tie-ups with Amazon(AU/Southeast Asia), Apple, Microsoft, Qatar Airways, Redmart(Alibaba group), Tokopedia, etc. based on the partnership with Involve Asia, one of the largest digital marketing solution company. It will start the business from Southeast asia where the economies are growing significantly; especially Singapore is expected to have high affinity with COINCOME service as the cashless payments have become more popular than other countries.

As the COINCOME is expected to be the cashback site with ads by various type of advertisers and be used by people who are sensitive to the latest technologies and trends like cryptocurrency or digital money, Makers Farm also plans to release ‘COINCOME Direct AD-PANEL’ at the same time as the production launch of COINCOME service, which introduces ad delivery technology of Three I’s. It aims to expand awareness to the user layer which is difficult to reach with traditional ad serving technologies, and to create business opportunities.

Clients serving ads via COINCOME Direct AD-PANEL will be able to use some functions reflected the machine learning results of the delivery log/effects, that make it possible to improve CVR for new customer acquisition and automatically optimize advertisements. In addition, it has the advantage that there is no need to deal with Apple’s ITP(cookie deletion) or GDPR compliance in EU.

Makers Farm is examining the introduction of this AI analysis technology as a component of the next-generation tracking system under development.

As for the specific service offering information, we will give you updates along with the release schedule of COINCOME.

Makers Farm Pte. Ltd.
CEO: Yoshihiro Kanemitsu
Headquarters: 80 Robinson Road #10-01A Singapore
https://makersfarm.sg

Three I’s, Inc.
CEO: Takahiro Makinouchi
Headquarters: 1-808-48-5 Arcadia, Yonezawa, Yamagata, Japan
Tokyo Office:  6F Akiba Bldg. 3-3 Akihabara, Taito-ku, Tokyo, Japan
http://candy-network.com/

Related Links:

Press Release from Three I’s (Japanese)
Three I’s agrees to a business partnership with MakersFarm, operating the cashback service site ‘COINCOME’
http://candy-network.com/%E3%83%8B%E3%83%A5%E3%83%BC%E3%82%B9/271.html

PR TIMES (Japanese)
Three I’s, operating AI-driven ad network ‘CANDY’, agrees to a business partnership with MakersFarm, operating cashback service site ‘COINCOME’
https://prtimes.jp/main/html/rd/p/000000004.000037432.html

NICONICO NEWS (Japanese)
Three I’s, operating AI-driven ad network ‘CANDY’, agrees to a business partnership with MakersFarm, operating cashback service site ‘COINCOME’
https://news.nicovideo.jp/watch/nw4179556?news_ref=20_20

THE SANKEI NEWS (Japanese)
Three I’s, operating AI-driven ad network ‘CANDY’, agrees to a business partnership with MakersFarm, operating cashback service site ‘COINCOME’
https://www.sankei.com/economy/news/181112/prl1811120368-n1.html

JIJI.COM (Japanese)
Three I’s, operating AI-driven ad network ‘CANDY’, agrees to a business partnership with MakersFarm, operating cashback service site ‘COINCOME’
https://www.jiji.com/jc/article?k=000000004.000037432&g=prt&fbclid=IwAR38oidgSooS1YZqMOqctb-Lo4Wx0zJDyJ44bOCuCD-ge0ddNCZdipEcaJw

CNET Japan (Japanese)
Three I’s, operating AI-driven ad network ‘CANDY’, agrees to a business partnership with MakersFarm, operating cashback service site ‘COINCOME’
https://japan.cnet.com/release/30280087/?ref=rss